Wednesday, July 31, 2013
National Smile Week is in August
There is a special week in August that's the perfect opportunity for dentists to reach out to their patients and emphasize the importance of good oral health. According to Holiday Insights, the second week of the month is National Smile Week.Everyone dreams of having pearly whites, but very few people take sufficient care of their teeth to achieve that goal. Brushing at least twice per day and flossing are important, but regular trips to the dentist are also critical to ensuring that
Holding a legal promotional contest
Promotional giveaways are valuable marketing events that can be used to generate interest in a small business and increase sales. A special occasion can ensure that customers will want to visit and potentially make new purchases, which strengthens the company's bottom line.Some small business owners enhance their giveaways by turning them into contests. After all, fun games encourage consumers to participate in an enterprise's marketing event because they want to win unique prizes.
Tuesday, July 30, 2013
Planning an anniversary celebration
Many small business owners are lucky enough to celebrate multiple anniversaries because their companies manage to thrive for years on end, even in today's uncertain economic market. These are grand occasions that entrepreneurs should enjoy because they are the culmination of another successful year.While some professionals may want to celebrate in private, this is a faulty practice. Small businesses depend on their customers' continued patronage, so owners should include their clients
Monday, July 29, 2013
Social media being used to raise HIV/AIDS awareness
Social media is the latest tool being used to raise awareness for HIV and AIDS. The New York Times reports that the Center for AIDS Research, a joint program of Albert Einstein College of Medicine and Montefiore Medical Center, is developing an online forum to help combat transmission of the diseases. For the initiative, representatives for different demographics were asked to participate. The ultimate goal is for people in every group and subculture, including recent immigrants, to
Help customers avoid dehydration
Dehydration is a constant danger for people during the summer. According to Medical Daily, the American Heart Associations explains that the risk of developing the condition is high when the temperature exceeds 70 degrees Fahrenheit and the humidity level is high. People have to drink water to ensure that they won't become ill during the summer. Live Outdoors advises that everyone should drink between 1 and 1.5 liters every hour when engaging in outdoor activities in order to
Umbrellas prevent sun damage
Many consumers believe they only need umbrellas when it's raining, but that's not the case as the items are also great for avoiding damage from the sun. A recent study in JAMA Dermatology shows that umbrellas block anywhere from 77 to 99 percent of ultraviolet radiation. Indeed, umbrellas may be some of the best tools for avoiding problems caused by constant exposure to the sun. Additionally, sunscreen doesn't always provide sufficient protection from the sun's
3 advanced tips for social media marketing
While promotional marketing products remain an important advertising tool, small business owners also have to think about capitalizing on digital resources to maintain relevance in the modern economy. Without an effective online presence, a company can easily fall behind its competition because many consumers go online to search for goods and services. Specifically, social media profiles are practically requirements in order to reach out to customers these days.Small business owners must create
Friday, July 26, 2013
Offer promotional pens as backups
Everyone occasionally loses a pen from time to time. From students to executives, many people are caught unprepared because they can't remember where they left their writing utensils. As a result, these people have to waste precious minutes searching for replacements or bother their friends and colleagues to borrow pens. This is a huge problem, especially for workers. Every second spent on trying to locate a pen is a second of lost productivity. This means that some staff members
Use football season for promotions
At long last, the wait for football is finally at an end. According to CBS Sports, all NFL teams will officially be in training camp as of July 26, marking the return of America's most popular sport. While baseball may be the national pastime, there's no denying the popularity of professional football. The sport dominates airwaves and discussions from July to February. Even during the offseason, many media outlets and fans can't help but talk about football as they worry
Thursday, July 25, 2013
Reward employees on Work Like a Dog Day
While many holidays are meant to give employees time off from work, but there are others that for recognizing the efforts of truly dedicated contributors. One such day arrives on August 5 as Holiday Insights explains that date is Work Like a Dog Day. On this holiday, employers are supposed to reward their staff members for their dogged determination and commitment to doing excellent work every single day. Small business owners should watch their teams carefully over the next few weeks to
Promotional items help car dealerships
Car dealerships rely on various marketing techniques to attract buyers, but few are as effective as distributing promotional items. Branded gifts establish bonds between sales representatives and potential customers, which can ultimate lead to new deals and increase revenue for the enterprise. According to Dealer Marketing Magazine, promotional marketing products are effective because they create long-term exposure for a dealership. Some consumers keep the sponsored items for years on end
Promotional items are eco-friendly marketing tools
Many small business owners are trying to find eco-friendly ways to marketing their enterprises. Going green has almost become a standard practice in every facet of the corporate world because it offers numerous benefits. For instance, Lauren Kelley Koopman, a director for PwC's Sustainable Business Solutions, told Entrepreneur Magazine that the perks extend well beyond energy savings. "Cost savings are evolving into revenue generation. Sustainability is next-generation
Wednesday, July 24, 2013
August is National Immunization Month
With August's imminent arrival fast approaching, medical professionals have to look for ways to encourage their patients to seek medical treatments throughout the month. Fortunately, August is dedicated to an important cause as it's National Immunization Month, according to the Office of Disease Prevention and Health Promotion. The objective of the awareness campaign to explain the importance of shots and vaccines to consumers so they aren't at risk of developing preventable
Tuesday, July 23, 2013
Town giving away reusable tote bags
With increasing frequency, town governments are trying to curb pollution by convincing residents to capitalize on reusable tote bags instead of disposable models. For instance, the Westhampton-Hampton Bays Patch reports that Southamption recently distributed canvas bags to consumers who pledged to reduce, reuse and recycle plastic models. This program was quite successful in 2012. The news source explains that Chris Nuzzi and Preston Scalera, two council representatives,
Promotional wall calendars are great for giveaways
The year is already more than half over so small business owners have to start planning promotional giveaways for the final months and prepare for 2014. For marketing events during the latter portion of 2013, entrepreneurs should distribute promotional wall calendars to their customers. The early bird gets the worm, and professionals who act now can have great schedules to hand out to all of their clients in the coming months. The calendars are effective marketing tools because they
Monday, July 22, 2013
LinkedIn marketing tips for B2B enterprises
Promotional giveaways play a huge role in business-to-business marketing, but social media is also becoming an increasingly prevalent factors. For companies in this sector, LinkedIn is arguably the best resource for generating leads and reaching out to clients because it's the only social network designed exclusively for professional connections. On the other hand, Facebook, Pinterest and Twitter are geared more toward consumers than business leaders.Marketing on LinkedIn is almost a
Friday, July 19, 2013
How to keep employees motivated during the summer
The arrival of summer has a great deal of meaning for small business owners and their employees. Unfortunately, the two groups rarely share the same objectives during the season as the former wants to increase productivity and the latter wants to relax.Indeed, many staff members view the summer as the perfect opportunity take a break and disengage from their jobs for a few weeks. After all, workers are conditioned by their time at school to believe they only have to work from September to June
Thursday, July 18, 2013
August is National Golf Month
Though August is summer's final month, there's still plenty of time for consumers to celebrate and small business owners to market their companies. The month features plenty of themes and holidays that entrepreneurs can use for exciting promotional giveaways that customers will love. Perhaps the most notable aspect of August is that it's National Golf Month, according to Fitness Magazine. Indeed, August may be the best time to hit the links. June is usually full of
Wednesday, July 17, 2013
How to market on Twitter
Promotional giveaways are valuable marketing resources, but social media is playing an increasingly large role in advertising. As more consumers create profiles and spend more time online, small business owners have to craft an effective web presence to ensure that they can reach out customers and new prospects.One network that entrepreneurs should use is Twitter because of the site's large user base. According to Twitter's blog, the social network has over 200 million active users
Tuesday, July 16, 2013
Coffee prices plummet, but savings might not reach consumers
While consumers have been trying to find ways to cope with the increasing prices of many goods, at least one commodity has become less expensive. Data from the International Coffee Organization shows that coffee's price per pound hit $1.18 in June 2013. The price has fallen every month this year so far. Some cafes will be able to lower their prices thanks to the diminished overhead, but not all companies will use that strategy. For instance, Sarah Wilson-Jones, chief executive
School bans plastic water bottles
With increasing frequency, organizations are trying to fight pollution by banning the sale of single-use water bottles. Because the containers have such a significant impact on the environment, it's crucial for consumers to find alternative means to carry around their beverages. A university recently joined the fight against plastic bottles. The Western Front reports that Western Washington University will ban the sale of water bottles in campus stores and vending machines. The new
Demand for chocolate increases
Chocolate remains one of the most popular foods in the world. According to Bloomberg, 310,408 metric tons of cocoa beans were ground in 2013's second quarter by European manufacturers, which is a 6.1 percent increase over the totals from the same time period last year. Additionally, some small business owners have noticed a recent uptick in demand. For instance, Joe Sammartino, owner of Phillips Candy House, told WBZ NewsRadio 1030 that he believes demand is trending upward
Monday, July 15, 2013
Combat employee turnover with personalized business gifts
Small business owners have to do everything in their power to prevent their best employees from resigning. If a great staff member quits, the company might experience diminished productivity and lowered morale until a replacement is found. Additionally, the American Association of Retired Persons explains that enterprises have to cover the costs of training for new hires, which eats into the bottom line. What's more, there are additional recruiting expenses, including referral
How to advertise promotional giveaways on Pinterest
Small business owners should use social media to advertise their promotional giveaways. While there is a wide range of social networks entrepreneurs can use to tell followers to about their marketing events, Pinterest may be the most effective by a wide margin. The website focuses exclusively on sharing pictures by allowing users to create digital pinboards. When consumers log in and see images they like, they can pin those photos to their own boards. Many small business owners use
Promotional products can help spread awareness about Important eye health issues
Medical professionals can use promotional items to raise awareness for important issues like eye health. Sight is arguably the most important of the five senses, so healthcare providers should ensure that patients are doing their best to keep their eyes safe. Fortunately, doctors and ocular specialists have a great opportunity to build awareness for eye health in August. According to Holiday Insights, August is National Eye Exam Month. Additionally, Health Matters at Work explains that the
Friday, July 12, 2013
3 August holidays for promotional giveaways
Time seems to fly by in the summer. One minute it seems like the season is just beginning as the school year comes to a close and then autumn arrives in the blink of an eye. July is currently accelerating to its conclusion, leaving August as summer's last remaining month. Fortunately, small business owners have plenty of marketing opportunities during the final 31 days of the season. While August is completely devoid of major celebrations, there are still some fun holidays on which
Thursday, July 11, 2013
Find new business with beach goers and travelers
Summer is a prime time to travel. For one, the weather is usually more enjoyable during this season than it is in others, so consumers are willing to explore new areas. What's more, children are out of school so families can travel together without their sons and daughters missing important lessons.According to some experts, the 2013 season will likely be busy for the travel industry. In an interview, Marilyn Greenwax, National Public Radio's senior business editor, stated that
Hydration is the best way to beat the heat
The summer is supposed to be an enjoyable time of year in which people go outside and explore all that nature has to offer. Unfortunately, the season also brings a significant danger in the form of heat. Dr. David Chun, an emergency physician at Kootenai Health, told the Couer d'Alene Press that heat-stricken patients are common this time of year. "Every day when I come to work during a heat wave in a community like this one - a community that normally doesn't
Wednesday, July 10, 2013
Teenagers raising breast cancer awareness
Breast cancer continues to affect thousands of patients in the United States every year. Fortunately, some people are doing their best to combat the disease by raising awareness and helping medical institutions raise necessary funds in order to find a cure. Two teenagers have recently stood out for their charitable efforts. According to Boston.com, Adam Lassman is generating awareness through his Pink Seat Project. For the initiative, Lassman, who is 17 and lives in Needham, Massachusetts,
Help employees enjoy lunch
While many people spend most of their shifts thinking about what they'll have for dinner, lunch may actually be the most important meal of the day. In order to stay focused and energized, workers have should enjoy nice meals during the day. Employees who are constantly combating hunger pains will likely struggle to handle everyday projects. However, many professionals are now skipping their mid-day feasts. Susan Crook, a marketing and advertising consultant, told USA Today that her
Tuesday, July 9, 2013
Getting started with Facebook marketing
The effectiveness of promotional giveaways is increased when they're combined with other marketing resources. In today's digital age, one of the best tools that small business owners can pair with their events is Facebook. The social network grants entrepreneurs access to a wide audience and advanced advertising features. Below are a few tips on how owners can start their Facebook marketing campaigns.Develop worthwhile content
The most essential aspect of a successful Facebook
The most essential aspect of a successful Facebook
Monday, July 8, 2013
Two great celebrations in July
Every month brings with it a number of special celebrations that small business owners can use to hold fun promotional giveaways, and July is no exception. In fact, this month is particularly celebratory because it is meant to recognize two summer traditions. According to the United States Department of Agriculture, July is National Grilling Month in which consumers are supposed to spark up their grills and enjoy some delicious barbeque. Additionally, People for the Ethical Treatment of Animals
Two great celebrations in July
Every month brings with it a number of special celebrations that small business owners can use to hold fun promotional giveaways, and July is no exception. In fact, this month is particularly celebratory because it is meant to recognize two summer traditions. According to the United States Department of Agriculture, July is National Grilling Month in which consumers are supposed to spark up their grills and enjoy some delicious barbeque. Additionally, People for the Ethical Treatment of Animals
Sunday, July 7, 2013
Large crowds heading to the beach
With the summer already in full swing, people are already looking for ways to beat the heat while having some fun in the sun. As a result, beaches across the United States have already been flooded with consumers who want to take a swim in order to stay cool while the temperature keeps climbing higher and higher.For instance, 27 East recently reported that Indian Wells Beach in Amagansett, New York, was recently packed with vacationers and locals who needed some relief from the heat. The news
Friday, July 5, 2013
NFL team holding themed giveaways during training camp
The arrival of July means that the imminent arrival of the new NFL season is closer than ever. What's more, fans are excited that training camp will begin in the coming weeks and players will be doing their best to get into shape before the official kickoff in September.Some franchises are going above and beyond to drum up excitement for the pre-season. For instance, the Chicago Bears recently announced that they'll hold promotional giveaways during training camp. On July 27, the team
Wednesday, July 3, 2013
Top 5 for July: Hot promotional items for fun in the sun
Every month small business owners have to find the ideal promotional marketing products to further their advertising efforts. As the year wears on and consumers' tastes change, entrepreneurs must be ready to adapt their marketing strategies accordingly. This is especially true in July as many customers want to enjoy the summer weather by heading to the beach and having some fun in the sun. Small business owners can endear themselves to patrons by distributing unique promotional
Tuesday, July 2, 2013
The basics of social media marketing
Small business owners have a wide range of tools they can use to market their operations, including promotional giveaways and other analog tools. However, it's also important to supplement traditional advertisements with digital options to ensure that consumers will develop brand recognition sooner rather than later. One of the best tools for furthering promotional efforts is social media as it allows owners to reach out to leads and communicate with loyal customers. Facebook,
Monday, July 1, 2013
Celebrate Independence Day with red, white and blue promos!
With the arrival of July, many Americans are looking forward to Independence Day. The holiday is one of the most beloved of the year because it's one of the few days when consumers can celebrate their heritage.Small business owners can celebrate this holiday by distributing promotional marketing products that are decorated with patriotic imagery. While there's a range of American icons that entrepreneurs can emblazon on their sponsored items, the easiest ones to use are the colors