Friday, June 28, 2013

Promotional umbrellas will be helpful this summer

Unfortunately for many consumers in the United States, the summer has gotten off to a rather rainy start. That trend will likely continue, at least for the East Coast. According to AccuWeather, there's a threat of major downpours from Atlanta to New York City for the last weekend of June. What's more, the summer as whole might be one of the stormier seasons in recent memory. The National Oceanic and Atmospheric Administration recently predicted that the 2013 hurricane season will

Small Business Marketing Blog

Moon Day is July 20

In the course of human history, there are a few events that are recognized as key points that show what mankind is capable of achieving. One of those days was on June 20, 1969, when Neil Armstrong became the first person to walk on the moon. This isn't an accomplishment that's been forgotten as it's celebrated annually. According to Holiday Insights, July 20 is known as Moon Day and is dedicated to recognizing the outstanding accomplishment that was Armstrong's first

Small Business Marketing Blog

Use promotional items to capitalize on Facebook's hashtags

There are many features you can emblazon on your promotional marketing products, but hashtags may be among the most important. As social media has come to dominate many facets of everyday life, using sponsored materials to increase a company's online presence has become essential for every small business owners.The importance of hashtags cannot be understated, especially because Facebook recently began using the feature. In early June 2013, the social network announced that users could now

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Collegiate baseball squad using promotional giveaways to bring fans to the field

With the recent end of the NHL season, baseball is the only major sport that's currently active. America's pastime is shifting into high gear as July approaches and teams at every level are looking for ways to bring crowds to the park. For instance, the West Virginia Miners, a collegiate baseball team that plays in a summer league, will rely on promotional giveaways to draw fans throughout the summer, according to The Register-Herald. Gary Pollard, the team's

Small Business Marketing Blog

Thursday, June 27, 2013

Use Instagram to promote giveaways

Social media marketing allows small businesses to instantly connect with almost all of their loyal customers. Independent companies can use the digital platform to update clients about new merchandise, special sales and promotional giveaways. While there's a wide range of networks that entrepreneurs can use to advertise their organizations, few are as effective as Instagram.The website originally started as a mobile app that allowed users to take pictures with filters and then share the

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Large crowds heading to the beach

With the summer already in full swing, people are already looking for ways to beat the heat while having some fun in the sun. As a result, beaches across the United States have already been flooded with consumers who want to take a swim in order to stay cool while the temperature keeps climbing higher and higher.For instance, 27 East recently reported that Indian Wells Beach in Amagansett, New York, was recently packed with vacationers and locals who needed some relief from the heat. The news

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Have a reason for giveaways at trade shows

Trade shows are valuable events for small businesses in almost any industry. At a convention, an independent company can connect with dozens of leads from across the country and even around the world. As a result, an enterprise can expand its reach beyond the local area to bolster sales.At trade shows, many exhibitors rely on promotional marketing products to bolster brand recognition and ensure that consumers don't forget about the company after the events. The sponsored items go a long

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Wednesday, June 26, 2013

Racetrack using promotional giveaways for marketing

The summer brings many entertainment options, especially in the world of sports as baseball kicks into high gear and European soccer starts in August. One commonly overlooked sport is horse racing, but the new season is almost here. Some race tracks are going above and beyond to excite fans this years. For instance, Saratoga Race Course will hold promotional giveaways to generate interest and attract customers throughout the summer. According to The Saratogian, there will be four

Small Business Marketing Blog

How to combine Snapchat and promotional giveaways

Promotional giveaways are great marketing events that allow small business owners to enhance brand recognition and reach out to consumers. In most cases, dozens of customers attend in order to receive unique promotional products and participate in special contests. Entrepreneurs always do their best to make sure that their giveaways stand out from those held by other professionals. One way owners can improve their events is by using Snapchat for marketing purposes and generating excitement

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Promotional USB drives are great functional business gifts

Entrepreneurs are always looking for functional personalized business gifts to distribute to employees and clients. There are flashy presents that small business owners can give away, however a corporate item should have functionality in the office so recipients remember why they were rewarded. Promotional USB drives might the best business gifts to hand out because the items serve a vital purpose in the modern workplace. While there are other digital storage options, such as cloud

Small Business Marketing Blog

Tuesday, June 25, 2013

Raise awareness for cystic fibrosis with promotional items

There are numerous diseases that adversely affect millions of people all over the world. Medical researchers are doing their best to study these conditions and develop new treatments to help patients lead healthier lives. Unfortunately, some diseases don't receive the attention they desperately deserve so there isn't sufficient public support and funding for potential cures.For instance, approximately 30,000 Americans are afflicted with cystic fibrosis, according to the American Lung

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The results of Myron's promotional calendar survey

Promotional wall calendars are great marketing tools that help small business owners advertise to their customers all year long. Every month when consumers open up to a new page, they'll see branded content and develop recognition for a specific company. The annual gifts are functional from January 1 to December 31 to ensure that recipients will hold on to the items. However, there's never been a clear set of guidelines for promotional calendars. Some small business owners swear

Small Business Marketing Blog

Monday, June 24, 2013

What does your small business need to know about social media?

Social media has invaded almost every aspect of daily life. Ever since MySpace exploded in popularity in the early 2000s, social networking has become more and more pervasive over the years. That site eventually fell out of favor and has been supplanted by a wide range of others, most notably Facebook, Twitter, Pinterest and Instagram.Social media touches almost every aspect of a small business as it affects reputation management, marketing and even internal productivity. Owners need to

Small Business Marketing Blog

Promotional items sales are trending upward

According to recent statistics, sales figures for promotional items have increased during the first quarter of 2013. The Advertising Specialty Institute reports that suppliers who are part of the organization have seen sales spikes 4.5 percent over the returns from 2012's opening quarter. This is the thirteenth consecutive quarter in which sales were exceeded those from the corresponding time period in the previous year. What's more, distributor sales went up 5.7 percent on

Small Business Marketing Blog

Friday, June 21, 2013

Celebrate Chocolate Day on July 7

Some holidays are just too good to be true. For instance, Independence Day is a day chock full of celebrations in which Americans have barbecues and watch firework shows while celebrating their country's rich heritage. Obviously, the Fourth of July is a fun day for almost everyone, and it seems unbelievable how perfect the occasion is.For consumers who can't have enough sweet treats, the holiday that seems too good to be true occurs on July 7. According to Holiday Insights, that day

Small Business Marketing Blog

Thursday, June 20, 2013

Minor July holidays for your promotional giveaways

Small business owners are always looking for perfect opportunities to schedule their next promotional giveaways. With June rapidly heading toward it's conclusion, entrepreneurs have to start looking ahead to July for marketing opportunities. The seventh month of the year features a major American holiday within its first four days, but that leaves the rest of the time open. After all, a company can't ride the promotional momentum from Independence Day for another four weeks. To

Small Business Marketing Blog

Wednesday, June 19, 2013

Developing a pitch perfect slogan

Many small business owners rely on promotional items to market their companies. Small and functional gifts can foster loyalty among customers so that they stand by one enterprise for years instead of bouncing from one establishment to another.There are a few details that entrepreneurs must emblazon on all promotional marketing products. For instance, brand exposure won't increase if small businesses don't include logos on the sponsored items.However, small business owners

Small Business Marketing Blog

Tuesday, June 18, 2013

Grand Canyon bans plastic water bottles

Organizations throughout the United States have been trying curb pollution by banning the sale disposable water bottles. Businesses and public facilities want to encourage citizens to go green by limiting access to single-use containers and making it easier to carry reusable models. However, the trend isn't limited to companies and government offices as national landmarks have also jumped into the eco-friendly fray. For instance, the Grand Canyon recently banned the sale of plastic

Small Business Marketing Blog

It's Small Business Week

Small businesses are the backbone of the American economy. Without independent companies many job seekers wouldn't be able to find gainful employment. What's more, small businesses are fixtures in many communities and often develop loyal followings comprised of local consumers.In some cases, it's easy for these enterprises to remain underappreciated and ignored by the public at large. After all, large corporations have longer reaches and bigger marketing budgets than their small

Small Business Marketing Blog

Monday, June 17, 2013

Top 5 online resources for your small business

Small business owners are always looking for ways to improve their companies. From holding promotional giveaways for marketing purposes to hiring new employees, entrepreneurs do their best to search for strategies that will better their businesses in both the short and long runs. However, some owners overlook some great resources that can streamline basic procedures and even lead to stronger revenue. The web contains a multitude of services and news sources that can immediately benefit

Small Business Marketing Blog

Friday, June 14, 2013

Help teachers enjoy the summer

As June progresses, the school year is hurtling faster and faster to its annual end. While students certainly look forward to hearing the bell ring for the last time, some teachers would argue that they cherish their two months off more than the children ever could.On its easiest day, teaching is a very stressful profession. Educators spend hours watching children, showing them important lessons, grading projects and then preparing work for the next day. What's more, teachers have to

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Fun promos for family reunions in July

July is a prime time for vacations, and many people use their trips to hold family reunions. As loved ones move around the country or world for jobs, education or other factors, it becomes more and more difficult for relatives to see each other on a regular basis.Additionally, because the cost of travel continues to increase, many consumers can only afford to see their far-flung family members once per year. This means that the reunions held in July are truly special occasions that mean the

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Thursday, June 13, 2013

Baseball team shows commitment to fans with promotional giveaways

Baseball teams always try to go above and beyond for their fans. Many franchises rely on promotional giveaways to draw large crowds and fill their stadiums. Specifically, the San Diego Padres will use  marketing events and sponsored gifts for the rest of the 2013 baseball season. Ron Fowler, the team's executive vice chairman, said in a statement that Padres want to show their appreciation for all the support through small presents. "The fans asked and we listened. Providing

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College using giveaways for football season

Though summer has yet to officially begin, many people are already looking forward to football season. While the NFL currently commands the lion's share of media attention, especially with the recent announcement that Tim Tebow signed with the New England Patriots, college programs are also gearing up for kickoff. Many schools have large crowds at every game, but not every university distributes promotional marketing products at their stadiums. San Diego State University will hold

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Help fight diabetes with promotional water bottles

Diabetes is a growing concern in the United States. According to the American Diabetes Association, there are currently 18.8 million diagnosed cases of the disease with another 7 million undiagnosed patients. What's more, 79 million Americans have pre-diabetes and will likely develop the full condition in the near future. A new study shows that patients can fight this disease by taking short walks. According to HealthDay, research conducted by Loretta DiPietro, chairwoman of the

Small Business Marketing Blog

Give tablet covers as personalized business gifts

Tablets have become extremely popular in recent years as consumers demand instant access to their social networks and multimedia content. According to new research from Frank N. Magid Associates, 44 percent of online Americans between the ages of 8 and 64 now have at least one tablet in their households. This is an increase from only 30 percent in 2012 and represents a 47 percent growth rate in only 12 months. What's more, tablets are especially popular among business

Small Business Marketing Blog

Wednesday, June 12, 2013

Planning promotional giveaways from Independence Day

While the summer isn't exactly the holiday season, it does still feature outstanding celebrations that small business owners can use for promotional giveaways. While most of these occasions are minor and somewhat forgettable there is one day in particular that almost every American loves to acknowledge - Independence Day. Indeed, the Fourth of July is extremely popular because it represents the United States' heritage and reminds citizens of the nation's roots. The

Small Business Marketing Blog

Tuesday, June 11, 2013

Promotional items can help customers uncover the truth on UFO Day

It's never too early for small business owners to look ahead for new marketing opportunities. It can take weeks for an entrepreneur to properly prepare for promotional giveaways, and professionals who use holidays to attract consumers have strict deadlines. After all, customers won't want to honor celebrations after the actual date. As a result, company officials must ensure that they are ready for the upcoming holidays in advance. With June rapidly coming to its midpoint, small

Small Business Marketing Blog

Monday, June 10, 2013

June is Great Outdoors Month

Every month has special causes and themes attached to it. These celebrations allow small businesses to hold unique promotional giveaways to enhance brand recognition and attract new customers.June features the first day of summer, and government officials across the United States have begun encouraging Americans to go outside and enjoy nature this month by declaring it Great Outdoors Month. According to the Department of Natural Resources in Wisconsin, Governor Scott Walker signed a

Small Business Marketing Blog

Friday, June 7, 2013

Patriotic giveaways can help promote your business

Small business owners should use themes to create truly unique promotional giveaways. With the summer approaching, entrepreneurs have plenty of opportunities to differentiate their marketing efforts from standard fare. May, June, July and August are when there are many great events that can be used for advertising and effectively help a local company reach out to the community. Specifically, most of these months include patriotic holidays that celebrate the United States. This starts in

Small Business Marketing Blog

Thursday, June 6, 2013

The importance of color in branding

The purpose of distributing promotional marketing products is to bolster brand recognition. Ultimately, this is the goal that small business owners have in mind when creating every advertisement because they want consumers to recognize a company and remember it. There are many factors that come into play when branding an enterprise. The logo is perhaps the most noticeable and reputation certainly impacts a corporate image. That said, there's a basic feature that has greater

Small Business Marketing Blog

Wednesday, June 5, 2013

Don't forget beach-themed promotional items this summer

As the summer inches closer and closer, many consumers can only think of heading to one place in the near future - the beach. Soon, the school year will be over and many consumers will head out on their annual trips. Few vacation destinations are as popular as the beach, and small business owners can ensure that all of their customers can have some fun in the sun by distributing entertaining promotional items.There are a few necessities that every beachgoer needs, including mats and beach

Small Business Marketing Blog

Tuesday, June 4, 2013

Promotional tote bags help prepare for plastic bans

More and more, some government officials and activists have been fighting for plastic bags to be banned to help protect the environment. For instance, the city council in Odessa, Texas, recently held a public hearing in which seven proponents spoke in favor of a proposed regulation that would prevent small businesses from distributing single-use bags, according to the Odessa American. Sierra Sanford, who stopped using plastic bags a few months ago, said that carrying bags is an

Small Business Marketing Blog

Monday, June 3, 2013

Top 5 promotional items for June

With June's arrival, small business owners should find new ways to market their businesses. After all, using old strategies can hurt a brand's image by boring consumers. Additionally, what worked great in May may no longer be effective a month later so entrepreneurs should be ready to adapt by refreshing their advertising plans.One way small business owners can liven up their marketing plans is by using new promotional items. To that end, here are the top five sponsored products

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