Thursday, February 28, 2013
Raise awareness for breast cancer with promotional items
Unique promotional products can raise awareness for important causes like breast cancer. While National Breast Cancer Awareness Month isn't until October, the disease afflicts millions of people throughout the year. Additionally, a recent study indicates that women under the age of 40 should be regularly tested for the condition. According to the Journal of the American Medical Association, the rate of breast cancer in young women is increasing. Research indicates that while
Raise awareness for breast cancer with promotional items
Unique promotional products can raise awareness for important causes like breast cancer. While National Breast Cancer Awareness Month isn't until October, the disease afflicts millions of people throughout the year. Additionally, a recent study indicates that women under the age of 40 should be regularly tested for the condition. According to the Journal of the American Medical Association, the rate of breast cancer in young women is increasing. Research indicates that while
Give promotional pens a technological twist
Promotional pens are among the most popular items during giveaways. According to a poll conducted by the Advertising Specialty Institute, 50 percent of respondents said that writing instruments were their favorite branded gifts. Logo-embossed shirts were the only other advertising products that managed to receive a favorable rating above 40 percent. Small business owners love to distribute pens because consumers typically hold on to the functional for extended periods of time. Every
Wednesday, February 27, 2013
Are small promotional items the best advertising tools?
Unique promotional products help small business owners expand their brands, but some items are better for marketing than others. Certain entrepreneurs may believe that bigger is better when it comes to their branded giveaways. However, Inc. Magazine writes that size doesn't matter, and that larger items are not as effective as their smaller counterparts. Nancy Nguyen, owner of Sweet T, told the news source that consumers do not want to carry bulky items. The more cumbersome
Expand a customer base with promotional marketing products
Unique promotional products are some of the most effective marketing tools for small businesses. Unlike other advertisements, branded items are valuable to consumers on a practical level and can be kept for extended periods of time. For instance, a shopper will only hold on to a flyer if it has a special coupon, but promotional pens can fill everyday needs. The Baltimore chapter of the American Marketing Associate states that giveaways have another benefit - they can be used to target
Tuesday, February 26, 2013
March is National Caffeine Awareness Month
Every month has a new awareness campaign that small business owners can use for their promotional giveaways. For instance, March is National Caffeine Awareness Month, a time in which Americans celebrate the benefits of caffeine. The Caffeine Awareness Association began the campaign to highlight the stimulant's positive aspects. Caffeinated beverages are among the most popular drinks in the entire world. According to Auburn University, approximately 90 percent of the global
Celebrate the first space walk on March 18
The first space walk is one of mankind's greatest achievements. On March 18, 1965, Alexei Leonov, a Soviet cosmonaut, became the first person to ever venture into the vast emptiness of space. According to Air & Space Magazine, Leonov's achievement frightened his family members, who were upset to see their loved one traveling outside of his spacecraft. Fortunately, the brief walk was a success and showed that people can explore the final frontier outside of
Monday, February 25, 2013
Tips for holding promotional giveaways on St. Patrick's Day
Promotional giveaways on St. Patrick's Day can help small business owners generate consumer interest in their establishments. The holiday is the perfect opportunity for independent entrepreneurs to hold a celebratory marketing event to attract new customers. "St. Patrick's Day offers entrepreneurs a creative reason to reach out and communicate with your customers," Charles Gaudet, a marketing strategist, told The Globe and Mail. March 17 is rapidly
Friday, February 22, 2013
March is National Nutrition Month
March is National Nutrition Month, a time to highlight the importance of proper diet and exercise. The cause is becoming increasingly critical due to the growing obesity concern. According to the Centers for Disease Control and Prevention (CDC), 35.7 percent of American adults are obese. The CDC estimates that more than $147,000,000,000 was spent on healthcare for overweight people in 2008. Doctors and businesses in the fitness industry should participate in National Nutrition Month to
Use NASCAR season for advertising
The NASCAR season kicks off this weekend with the Daytona 500. The sport is one of the most popular competitions in the United States, and its loyal following is only growing. According to USA Today, the broadcast ratings for the qualifying races at Daytona were up 11 percent over last year's numbers. Small business owners should capitalize on the popularity of NASCAR by holding promotional giveaways throughout the season. The races last until November, so there are plenty of
Use NASCAR season for advertising
The NASCAR season kicks off this weekend with the Daytona 500. The sport is one of the most popular competitions in the United States, and its loyal following is only growing. According to USA Today, the broadcast ratings for the qualifying races at Daytona were up 11 percent over last year's numbers. Small business owners should capitalize on the popularity of NASCAR by holding promotional giveaways throughout the season. The races last until November, so there are plenty of
Thursday, February 21, 2013
How to create a cause-marketing campaign
Cause-marketing is one of the most reliable advertising strategies. Customers appreciate when small businesses give back to the community. The Breast Cancer Charities of America recently reported that 79 percent of consumers would rather buy from a company that is socially responsible than from an establishment that doesn't participate in a charity. The advertising strategy is simple - small business owners choose a cause and design a marketing campaign that simultaneously generates
How to pick the best promotional items for a trade show
Due to the imminent arrival of trade show season, small business owners must develop their marketing strategies sooner rather than later. An industry expo is a huge opportunity for every independent entrepreneur, because few occasions allow these professionals to reach out to large volumes of potential clients and corporate partners. Promotional marketing products are a staple of most trade shows. Small gifts remind consumers about businesses that had a strong presence at the event.
Wednesday, February 20, 2013
Thank your associates for their hard work on National Employee Appreciation Day
National Employee Appreciation Day is rapidly approaching. According to Days of the Year, 2013's iteration of the holiday falls on March 1. Small business owners would do well to make touching gestures like distributing personalized business gifts to recognize the efforts of their staff members. Failure to celebrate National Employee Appreciation Day can lead to a disaster, because workers may feel slighted. According to the Globoforce Mood Tracker Fall 2012, 42 percent
Common trade show mistakes to look out for
Trade show season is almost here, and it is time for small business owners to start preparing for these events. A strong presence at a show can have a significantly positive impact on a company's prospects because it reaches out to clients in new markets and establishes new partnerships with other enterprises. The opposite is equally true - a weak showing at an event can be a disaster and hamstring a company's growth through the rest of the year. Small business owners must
Tuesday, February 19, 2013
Dentist Day is March 6
Dentist Day is March 6, and practitioners should participate by increasing their marketing efforts. The day is an excellent opportunity for dentists to find new clients and reward loyal patients for their continued patronage. Doctors can use fun events like promotional giveaways to generate leads who can become regular customers. Practices must find fun items to distribute on Dentist Day. Unique promotional products that help patients take care of their teeth between appointments
Friday, February 15, 2013
National Wedding Month is here
National Wedding Month has finally arrived. February is the perfect time for happy couples to make all the preparations for their pending nuptials. The second month was dubbed National Wedding Month because people need plenty of time to plan for the big day. The most popular ceremony dates are from May through September, according to The Old Farmer's Almanac. While the bride and groom are busy filling out their gift registry, they must also find small favors to give all of their guests. Every
Plastic bag bans sweeping across the United States
Government officials are targeting plastic bags in an effort to reduce pollution. States and cities across America are attempting to ban the harmful containers. For instance, the Providence Journal recently reported that Rhode Island's state legislature is considering a new bill that would bar the use of plastic bags in large retail outlets. The news source writes that Barrington, Rhode Island, recently banned the bags, which motivated the state government to push for a similar
Thursday, February 14, 2013
How to hold a successful grand opening
The success of a small business is not predicated on its first day, but every owner wants to start off on the right foot. A grand opening is the perfect way to attract consumers to a new establishment. A well-executed event can help a local startup develop a loyal customer base and enjoy long-term success. For instance, the Sun Sentinel recently reported that the Corner Bakery Cafe in Pembroke Pines, Florida, has had 15 to 20 diners come in every day since its grand opening. Small business
Wednesday, February 13, 2013
Promotional opportunities in March
February is the shortest month, which means small business owners must start preparing for March. While the third month of the year has some major holidays like St. Patrick's Day and Easter that independent companies can use for marketing purposes, the minor celebrations can be even more fun. March is full of offbeat days that are perfect opportunities for local businesses to hold promotional giveaways. Local entrepreneurs should celebrate minor holidays and attract consumers with unique
Staying hydrated combats colds and allergies
Many consumers battle the common cold during the winter. Sniffling, sneezing and coughing are regular symptoms that plague most people during the chilly months. One of the best ways to fight the illness is by staying hydrated. The American Lung Association recommends drinking eight glasses of water every day while sick. Small business owners can help their customers return to full health by distributing branded water bottles during promotional giveaways. Consumers appreciate local
Tuesday, February 12, 2013
3 marketing tips for lawyers
A solid marketing strategy is a necessity for attorneys who are looking to expand their practices. Legal professionals have to tap into all of their available resources in order to find new clients so their firms can thrive. The most effective advertisements are highly targeted to prevent resources from being wasted on unlikely leads. The following tips can help attorneys expand their brands. The key to success is making marketing a basic part of everyday business. Offer incentives for
Monday, February 11, 2013
Healthcare providers should participate in American Heart Month with promotional items
February is American Heart Month, a crucial time for raising awareness for coronary ailments. According to the Centers for Disease Control and Prevention (CDC), heart disease is the leading cause of death in the United States. The problem is growing, but doctors and other healthcare providers are making significant strides toward fighting cardiac issues. Many medical professionals are taking a proactive approach when it comes to heart disease. Curative treatments like surgery and medicine are
Baseball team using promotional items to draw fans
The popularity of the Miami Marlins pales in comparison to that of Major League Baseball's other teams. The once-proud franchise has struggled to foster loyalty among baseball fans in South Florida. The Palm Beach Post recently reported that there were only three people in line to buy tickets the first day they were available.To attract more supporters, the Marlins plan on holding promotional giveaways throughout the season. The team will host 14 events this year along with weekly giveaways
Keep customers warm during blizzards
After a relatively calm few months, the Northeastern United States was hit with a record-setting blizzard. According to WBZ, CBS' affiliate station in Boston, the storm was the fifth-largest in New England history. The blizzard touched every state from Pennsylvania to Maine, with the upper Northeast receiving the bulk of the snow. Other states are preparing for blizzards of their own. CNN recently reported that meteorologists predict a large winter storm will blast the Midwest next week. The
Friday, February 8, 2013
Celebrate Doctor's Day with personalized business gifts
National Doctor's Day was first observed on March 30, 1933 to celebrate the first day that anesthesia was used during surgery, according to Holiday Insights. The House of Representatives did not draft a resolution regarding the holiday until 1958. In 1990, President George H.W. Bush finally made Doctor's Day an official holiday by signing new legislation into effect. Healthcare facilities should celebrate National Doctor's Day by distributing personalized business gifts to hardworking
Thursday, February 7, 2013
Promotional event ideas for Mardi Gras
February is the shortest month, but its fun celebratory days make up for its brevity. The second month of the year is home to Valentine's Day, the Super Bowl and Mardi Gras. The last of those holidays is arguably February's most joyous occasion. According to the History Channel, the annual celebration was originally conceived as the last day before a 40-day fasting period. People would indulge in their favorite delights before giving up the treats until Easter. Fat Tuesday is now mostly
Wednesday, February 6, 2013
Holding promotional giveaways in a restaurant
Dining out is a consistently popular option for consumers who do not have time to cook. According to a recent Gallup poll, 10 percent of respondents ate at a restaurant the night before the survey. In 1989, 8 percent of people dined out the previous evening. Promotional giveaways can help restaurateurs attract dozens of customers every night. Exciting events and small prizes draw consumers to new restaurants. Additionally, fun atmospheres can turn one-time diners into regular patrons.
Gearing up for the return of America's pastime
There's something of a lull in sports after the Super Bowl ends. Football is over for the next seven months while the NBA and NHL play regular season games. Fans don't have many entertainment options between February and April. The only good news is that February 5 was "Truck Day," according to ESPN Boston. The day signals to baseball fans around the world that spring training is almost here. Sporting News writes that most Major League Baseball (MLB) teams will officially open camp before
Tuesday, February 5, 2013
Promoting real estate services
The real estate industry had a strong year in 2012. According to housing market analytics firm CoreLogic, home prices were 8.3 percent higher in December 2012 than they were in December 2011. Additionally, CBS News reports that new home sales increased last year. These numbers indicate that Americans are ready to rejoin the housing marketing in the wake of the recession. Real estate agencies must be prepared to capitalize on renewed interest in home ownership. Licensed agents and brokers
Monday, February 4, 2013
3 more tips for stretching a marketing budget
Careful financial management is an important aspect of successfully operating a small business, especially when it comes to marketing efforts. Entrepreneurs must dedicate sufficient resources toward generating brand awareness without hurting their bottom lines. In an effort to save money, 29.3 percent of independent companies won't increase their marketing budgets in 2013, according to AWeber. The software publisher also found that 68.1 percent of entrepreneurs plan on spending more on
Celebrate National Umbrella Day and Month
February 10 is National Umbrella Day, which is a perfect day for small business owners to hold promotional giveaways. Independent companies can participate in the national holiday by distributing branded umbrellas to all of their customers. Consumers love when local establishments distribute functional gifts that simplify everyday life. Umbrellas are some of the best promotional marketing products that local startups can use. Recipients will be walking advertisements for small businesses on
Friday, February 1, 2013
Use the Super Bowl for advertising
The Super Bowl is one of the biggest events of the entire year. Millions of people from around the globe tune in to watch the NFL's two best teams battle for supremacy. The game isn't the most popular part of the broadcast, however - the commercials draw the most attention. According to Yahoo! Sports, some Canadians are installing 30-foot antennas just so they can watch the American advertisements during the game. Unfortunately, small businesses likely can't afford to air Super Bowl