Monday, May 4, 2015

3 common ways to ruin customer interactions on social media

Depending on how you use it, social media can be your small business' secret weapon or greatest flaw. Modern consumers expect some kind of presence from your brand on their computers, phones or other devices, and if you're not delivering content on a regular basis, you can be sure they're paying attention to one of your competitors who is.But the "corporate social media" industry is still fairly young, and businesses large and small run into problems with customers

Small Business Marketing Blog

Wednesday, April 22, 2015

Boost employee productivity through vacations and outings this summer

As a small-business owner, you need to be dedicated to improving your company every single day. Whether this involves showing up at the office at the crack of dawn to chase down suppliers on the phone or cruising across the state to meet the biggest clients in your portfolio, some days as the head of a small company can make it seem like taking just one day off could mean the end of profitability.While you might be able to burn the candle at both ends, your employees might not have the

Small Business Marketing Blog

Tuesday, April 21, 2015

Show educators you care on National Teacher Day

No matter the grade level, being a teacher is a difficult job. As federal budgets keep getting slashes, educators contend with shrinking funding for books, classroom supplies and field trips. Add in swelling class sizes and you've got a profession that doesn't seem to offer many benefits. However, teachers continue to show up day after day, putting their hearts and souls on the line for their students.That's why educators at every level deserve appreciation on May 5,

Small Business Marketing Blog

Tuesday, April 14, 2015

3 ways to boost lead generation through social media

When you're buried in all the paperwork and real-world logistics of running your small business, you might question the value of messing around on your company's Facebook or Twitter profile. After all, making sure you have enough product on the shelves or that your clients are all happy with their service is the first step on the long road to entrepreneurial success. However, neglecting social media can rob your small business of a crucial and potentially torrential lead

Small Business Marketing Blog

Thursday, April 9, 2015

What you need to know about National Celiac Awareness Month [VIDEO]

TranscriptAnybody involved in the health or food production industry has had to deal with celiac disease over the past few years. According to the Celiac Disease Foundation, nearly 1 in every 100 people are born without the ability to metabolize the carbohydrate gluten. National Celiac Awareness Month is an excellent time for physicians and nutritionists to educate their patients on all the dietary tips they need to manage celiac disease.One of the hardest things about promoting a gluten-free

Small Business Marketing Blog

Tuesday, April 7, 2015

Educate and protect your customers on National Melanoma Monday

With warmer weather right around the corner, even your small business might be filled with talk of outdoor activities and plans for summer fun. Between cookouts, hiking trips and sports, there's no shortage of things to do once the sun makes the days longer, hotter and brighter.However, more time spent outside means that your customers might not be adequately protected from the dangers of radiation from natural light. National Melanoma Monday is May 4, and all small

Small Business Marketing Blog

Friday, April 3, 2015

Give the gift of convenience during National Nurses Week [VIDEO]

TranscriptNurses are some of the hardest working people on the planet, but that doesn't mean they get the help or recognition they deserve. That's why every business focused on health and wellness should take some time during National Nurses Week May 6th to the12​th to make these health care professionals' lives feel as appreciated as they should.Your nurses are the life-blood of your organization; help them stay at the top of their game with Myron's 1-ounce Personalized Hand Sanitizer Gel

Small Business Marketing Blog